Tuesday, September 23, 2008

Fresh & Easy Opens in Yucaipa Tomorrow

Tomorrow morning there will be one more local option for buying groceries when the new Fresh & Easy market opens on Yucaipa Blvd. just below Oak Glen. Fresh & Easy is a division of Tesco, a British supermarket and retail chain. According to a recent article in the Washington Post, it's targeting shoppers who want convenience:
The smaller, convenience-sized stores seek to woo shoppers who are looking for ready-to-eat meals and fresh produce, and might not have time for a trip to a full-scale grocery store.
A little more descriptively, it's been called "an IKEA version of Trader Joe's". So look for fresh organic produce, prepared foods and wine at reasonable prices.

Fresh & Easy apparently attempst to be as green as it can, by recycling or reusing shipping and display materials, transporting food in "environmentally friendly trailers" and building a distribution center in Riverside with California's "largest solar roof installation". They also try to be good for both the customers and employees:
Fresh & Easy has gone to great lengths to ensure all its private label products contain no added trans fats, artificial colors or flavors, and have limited amounts of preservatives. Deliveries will be made daily to each store to ensure all products are as fresh as possible.

Each Fresh & Easy store will employ approximately 20 to 30 people. The company interviews on-site at each store location, aiming to hire from the local neighborhood. Fresh & Easy intends all store employees will work 20 hours a week or more, and be eligible for comprehensive health care and other benefits. Entry-level positions will pay well over the minimum wage, starting at $10 an hour in California, and offer a potential bonus of up to 10% on top.

So assuming the food is tasty and the prices are reasonable, it's a win for us consumers, Fresh & Easy and its employees. I'm looking forward to checking it out.

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Anonymous Anonymous said...

You might find this blog about Fresh & Easy of interest.



8:26 PM  
Blogger Jessie said...

Fantastic! Hey, if you're not busy tomorrow like before five, wanna meet up there and co-blog it?

10:25 AM  
Blogger Peggy said...

I actually ended up going yesterday. The short review:
- I bought some jarred sauces, balsamic vinegar, interesting snack food, yogurt, etc. Most of it is no artificial colors or flavors, uses cane sugar instead of high fructose corn syrup, and no preservatives, which is excellent.

- There is a good selection of breads, if you want something with more character than a supermarket sliced loaf.

- There was a wide selection of prepared foods (and I tasted the pasta carbonara - good!). Not cheap, but certainly cheaper than getting takeout from a restaurant.

- The prices on produce were reasonable for most items, but the selection was small and everything comes prepackaged. I did get some tasty grapes for 99c/lb. For general produce shopping I'm sticking with Green Valley Farms.

- The meat section had mostly fancier cuts of meat, and, again, not a huge selection. Stater Bros. has a much better meat department.

I'll probably shop there occasionally, particularly for specialty-type items or if I don't feel like cooking dinner.

11:25 AM  

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